Spotlight Series 2 - Visual Id
Creating a new visual look for Spotlight 2 series. Showcasing future boxing champions.
New logo mark for Spotlight series
Spotlight is a documentary series following the journeys of emerging professional boxers from around the world.
Custom typograhy and light line effect
Card design
The approach centred on a system of graphic codes designed to carry the identity across titles, montages and promotional moments.
Boxing at this level is raw and relentless. Fighters make their mark through grit and persistence, and the visual direction reflects that: bold, hard-hitting and deliberately rough around the edges, with personal marker typography.
A custom mark and bespoke logo lettering were developed to sit comfortably alongside the DAZN brand.
The motion design direction also informed the title sequence and overall tone of the series.
Hero montage imagery: created, retouched and art directed by me was designed for impact and recognition, helping the show stand out amongst other programmes on the network and work with existing archive footage that forms part of the documentary.
Imagery montage for title sequence
Directed and Produced by the Fantastic team at Five Isles and broadcast on the DAZN network, the films capture the reality of fighters building their careers, across the world.
I was commissioned by Five Isles to create the visual identity for series 2 giving the programme a distinctive look that would elevate the series on the platform.
Photographic style and typography
Frame designs for title sequence
Frame designs for title sequence
Design evolution
