StartSmart
Branding a smart tech platform for business success

Multi Channel responsive Logotype

StartSmart is a new smart tech business plan optimisation and coaching platform. It was great to collaborate with the team and create and develop a multi-channel visual identity to launch the startup. 

Website Design

Social and app icon

My role was to create a new visual design and direction for the brand. Creating a new logotype and instantly recognisable design assets, web visual look, and UI elements that resonate with business advisors and analysts, which could help people get valuable funding opportunities that are often missed! Check out the website here.

Illustrations used on website and B2B comms

Photographic style and typography

Development sketches, early stages of project

“I cannot recommend Ian enough - we simply would not have been able to develop a brand identity for StartSmart without him.

Brand is an easy thing to forget about - but it requires diligence and thoughtfulness to get right. Ian was so helpful in walking us through the process and helping us develop a design language which we have used throughout our product and marketing.”

Seamus McGurgan, Director @ StartSmart

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